About Taylor Reinhold

Muralist & Illustrator

Tay pointing to his art while inside his Santa Cruz art studio.

A Passion for Color

Santa Cruz native, Taylor Reinhold has discovered his passion in painting vibrant murals and crafting captivating logos. His expertise extends across various creative realms, including design, art curation, and the execution of large-scale installations. Entities such as Burning Man, Poly (Plantronics), Comcast, and LinkedIn have all sought his artistic touch.

Tay's imaginative murals grace locations worldwide, from the streets of Brazil and Costa Rica to the landscapes of Tanzania and Thailand. Within the dynamic community of the Made Fresh Crew collective, he collaborates with fellow artisans, constantly innovating and producing original works of art.

In addition to his mural work, Tay finds joy in transforming urban objects into pieces of art, often utilizing recycled spray cans, signage, and other overlooked materials as his canvas for painting and silk screening.

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Taylor Reinhold and Kai Kaulukukui standing in front a mural they painted of giant mural for Sea Walls Boston

Artist & Advocate

In September 2021, Reinhold took the helm as Director of Sea Walls Santa Cruz, introducing the PangeaSeed Foundation's esteemed global program, Sea Walls: Artists for Oceans, to the shores of Santa Cruz, California. The initiative aimed to illuminate pressing ocean conservation issues through the creation of 19 thought-provoking murals.

In just one week, the Sea Walls project came to fruition, thanks to the collaborative efforts of over twenty-five artists hailing from Santa Cruz and beyond. These expansive artworks serve as poignant reminders of locally relevant marine environmental challenges, including plastic pollution, ocean acidification, warming seas, biodiversity loss, and environmental justice.

The impact of this project reverberates throughout Santa Cruz, reshaping the city's public art landscape and heralding a new era of artistic expression intertwined with advocacy.

Santa Cruz Native

Growing up in the vibrant coastal town of Santa Cruz, California, with his formative years spent in Soquel, Reinhold's roots run deep in the community. After graduating from Santa Cruz High, he pursued his passion for the arts, earning a Bachelor of Fine Arts from Santa Clara University before returning to his hometown.

Pioneering Made Fresh Crew

In 2009, Reinhold embarked on a journey to unite Santa Cruz's artistic talents, creating the Made Fresh Crew. This collective of local artisans collaborates on a range of projects, both locally and internationally. From the striking 500-foot ocean sustainability mural on Mission Street to numerous impactful community initiatives, the Made Fresh Crew draws inspiration from street art, education, and activism. Their creative pursuits extend beyond murals to encompass pottery, glass blowing, videography, painting, and jewelry making.

Discover more at www.madefreshcrew.com

Champion of Community

Reinhold remains deeply committed to nurturing creativity among the youth through various outreach endeavors. He has orchestrated and led workshops in esteemed non-profit organizations such as Youth Now, Mariposa Arts, and the Santa Cruz Museum of Art and History. Notably, in 2020, he played a pivotal role in spearheading Santa Cruz's first block-long Black Lives Matter street mural alongside partners in the Santa Cruz Equity Collab, where he holds a founding position.

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